critical discourse ba hons graphic design, southampton institute, 1999 questionnaire

This questionnaire is about online shopping and your thoughts on retail websites as primary research for this critical discourse.
The study is now complete.
Thank you to everyone who took time to complete the questionnaire.

  1. What is your age?
  2. What is your occupation?
  3. How often do you go online?
  4. What do you use the Internet for?
    work hobbies fun
    school e-mail other
  5. Have you ever purchased anything via the Internet?
    Yes (Go to question 6)
    No (Go to question 11)
    USERS
  6. How often do you purchase items via the Internet?
  7. What type of products have you purchased? (choose all that apply)
    Books Health/Fitness
    Clothes Home Furnishings
    Computer Hardware Hotel Reservations
    Computer Software Jewellery
    Educational Music/Video
    Food/Drink Travel
    Gifts Other
  8. Please scale the following factors as to how they influence your choice of site to use. (very important, important, doesn't matter etc)
    VI I DM U VU
    Site Design
    Site Structure
    Download Speed
    Range of Products
    Recommendations
    Security
    Prices
    Reputation
    Experience IRL*
    Customer Service
    Ordering facilities
    Offers/Discounts
    Company info available
    (*In Real Life)
  9. What design features would be likely to discourage you from using a site?
    Large graphics Animations
    Advertising banners Membership requirements
    Forms Java scripts
  10. Would you recommend online shopping to a friend?
    Yes
    No

    Please submit questionnaire now
    POTENTIAL USERS
  11. Would you ever consider buying over the Internet?
    Yes Go to question 12
    No

    If No, please submit questionnaire now
  12. What has discouraged you from online shopping in the past? (choose all that apply)
    Prices Security
    New to the web Product not available
    Want to see product IRL* Site Design
    Language/approach of the site Never considered it
    Method of payment Other
    (*In Real Life)
  13. What type of products would you consider purchasing online? (choose all that apply)
    Books Health/Fitness
    Clothes Home Furnishings
    Computer Hardware Hotel Reservations
    Computer Software Jewellery
    Educational Music/Video
    Food/Drink Travel
    Gifts Other
  14. What feature would be the most likely to ENCOURAGE you to purchase a product online?
  15. What design features would be likely to DISCOURAGE you from using a site?
    Large graphics Animations
    Advertising banners Membership requirements
    Forms Java scripts
  16. Would a recommendation from a friend encourage you to use online shopping facilities?
    Yes
    No