critical discourse ba hons graphic design, southampton institute, 1999 critical discourse - contents

Introduction

Chapter One:

The 90's - The Digital Age
So What's In It For businesses?
The Demographics of The Internet

Chapter Two:

The Companies
J Sainsbury's Plc
Putney Food Co-op

Chapter Three:

Features and Design Etiquette for a Business Web Site
Graphics
Forms
Language
Counters & Traffic Monitors
Security
Customer Care

Chapter Four:

The Potential Customer
What Does Online Shopping Offer?
What Do Users and Potential Users Think?

Chapter Five:

Comparisons - Further Contributory Factors
Before and After - Sales Figures
Large and Small - Company size

Chapter Six:

Looking to The Future
Conclusion

Disclaimer: If any copyright or royalties have been infringed during this Project I offer my sincere apologies. Any problems or queries regarding such matters can be e-mailed to me at helen@ukdesigners.com and I will do my utmost to rectify the situation.

Thank you to J Sainsbury's Plc and Putney Food Co-op for their help and co-operation during this project.

All content not otherwise referenced is © Helen Lee 1998/99




 
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